ASSESSMENT TOOL
Identity
blueprint
HELPING seasoned entrepreneurs who struggle with feeling misaligned in their business to unlock their unique zone of genius and lead with confidence, ease, and clarity using our Identity Blueprint Method.
Unlock Your True Zone of Genius With The Identity Blueprint Method™
For entrepreneurs who feel misaligned, uncertain, or stuck in patterns of control and overwork, the Identity Blueprint Method is your path to clarity, ease, and leadership mastery. Break free from the uncertainty and struggle of trying to do it all by discovering your unique strengths and the identity that will lead you to greater alignment and success.
Through deep identity work, self-awareness strategies, and personalized insights, you'll unlock your authentic leadership style, empower your decision-making, and finally step into your zone of genius—allowing you to lead with purpose, create effortlessly, and build a business that's a true reflection of who you are
IDENTITY BLUEPRINT
Unlock the true power of your identity and create with ease and lead with purpose.
Discover and align with your unique strengths and leadership style to stop wasting energy on misaligned actions.
Step into a new level of self-awareness and SELF mastery, achieving success while honoring your authentic self.
You’ve built your business through hard work—now it's time to refine and lead with clarity and alignment, stepping into the ease that comes with knowing exactly who you are and what you’re here to do.
How I Found My True Vocation and Aligned with My Purpose
For years, I was stuck in a frustrating cycle—constantly jumping from one idea to the next, never fully landing on what felt like my true calling.
It was exhausting. I’d mastered so many skills and built multiple things, but I always felt like a jack of all trades, master of none. It was as if every time I thought I’d found the thing, I’d quickly outgrow it, leaving me even more confused about who I was and what I was meant to do.
I wrestled with the feeling that I had to do it all. I wore so many hats, convinced that if I could just do everything, I’d finally figure it out. But the more I took on, the more scattered I became, and the more disconnected I felt from any sense of real purpose.
It wasn’t until I hit a breaking point that I realized the problem wasn’t what I was doing—it was how I was seeing myself. I was trying to fit into everyone else’s expectations, and that’s when it hit me: my true genius wasn’t about mastering everything. It was about mastering who I am, owning my unique identity, and aligning everything I do with that.
Once I made that shift—once I let go of trying to do it all and instead focused on honing my zone of genius—everything changed. I found clarity in my work, purpose in my mission, and a deep sense of alignment in how I show up in the world. Now, I help other entrepreneurs do the same—break free from the grind, find their unique genius, and build from a place of true alignment.
“I’ve elevated not just as a business leader, but as a person. Freeing up my time and learning to delegate allowed me to achieve more while also enjoying life—both in business and personally.”
— MARIANNE LEHIKOINEN
Founder & CEO of SMART MENTORING
“If you're at the point of feeling burnt out and scattered and wanting to give up and you just don't know the road map or the game plan, then Untapped can be that game plan.”
— CHLOË KOCK
Founder of Mind Station
"It's a massive change, and it's not just your numbers and your financials. It's who you are and the belief and the confidence that you have in yourself to show up and offer what it is that you want to offer."
— SHARD HARTE
Founder of SoulBird
Can You Relate?
After years of chasing success, you're seeking something deeper—an approach that lets you grow your business by mastering your identity and leading from a place of alignment, not endless hustle.
You know there's more inside you, but perfectionism, self-doubt, or fear of failure have kept you playing small. You're ready to break free, step into your true power, and own your unique strengths as a leader.
You crave mastery over who you truly are—clarity on your unique identity—and the confidence to align every part of your life and business with that deeper sense of self, creating success that feels authentic and effortless.
You’ve done the work to master your skills—now it’s time to unlock your unique identity and lead with clarity, ease, and purpose.
Before: Overworked, misaligned, and trying to be everything to everyone. Stuck in hustle mode, constantly second-guessing, and feeling disconnected from your true potential.
After: Calm, focused, and fully aligned with your unique identity. Leading with confidence, ease, and clarity—achieving more by leveraging your strengths and thriving in your zone of genius.
What to Expect
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Step 1: Identity Blueprint Assessment
Start your journey by taking our Identity Blueprint Assessment—a powerful tool designed to uncover your unique strengths, leadership style, and hidden potential. This assessment will help you gain deep insights into who you truly are and where your greatest zone of genius lies.
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Step 2: Personalized Results & Insights
Receive your Personalized Identity Blueprint Report, detailing your results. This report breaks down your unique identity profile, revealing key insights into your leadership strengths, growth areas, and the specific actions you can take to step into alignment with your true self.
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Step 3: Targeted Training
With your personalized insights in hand, access tailored training modules designed to help you leverage your identity for maximum success.
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Step 4: Engage with the Aligned Community
Join a thriving community of entrepreneurs and leaders on the same journey. Share your progress, exchange ideas, and grow alongside like-minded individuals, all working toward mastering their identity and achieving success with purpose and alignment.
Evolve into your most aligned self
Identity Blueprint Method™
Action Oriented
The Willful Consciousness is focused on taking initiative and driving results through decisive, goal-oriented actions.
2. Thought Centric
The Intellectual Consciousness is analytical and strategic, driven by careful planning and logical problem-solving.
3. Emotion-Driven
The Intuitive Consciousness is buided by deep feelings and intuition, prioritizing empathy, creativity, and connection in decision-making.
Find Your Unique Blueprint
We are each a blend of Action-Oriented, Thought-Centric, and Emotion-Driven traits, with one as our dominant driver, another supporting, and a third often disconnected.
This unique combination forms 1/9 identity profiles, shaping how we lead, make decisions, and approach challenges, with the opportunity to unlock our full potential by reconnecting with our least developed trait.
The Nine Profiles
The Strategist
The Catalyst
The Architect
The Philosopher
The Visionary
The Alchemist
The Commander
The Sage
The Inspirer
Your Identity Blueprint Objective
We all operate with a primary driver that dominates how we approach life—whether it's action, thought, or emotion. This is where we feel most comfortable and natural, leveraging our strengths to navigate challenges and lead. However, true mastery and unlocking your full potential come not just from leaning into your primary strength but also by integrating all three aspects of our identity.
The goal of the Identity Blueprint Method is to bring your primary, secondary, and disconnected traits into full alignment. While your primary trait is what fuels most of your decision-making, performance, and leadership, it can limit you if overused. When you don’t balance it with the insights, intuition, or action from your other traits, you can find yourself stuck, feeling incomplete or plateaued.
Your disconnected trait represents the part of yourself that has been left untapped—the aspect that, if developed, could unlock new levels of success, clarity, and ease. This trait is often the missing piece to achieving the alignment necessary for you to operate at your best—making decisions with clarity, leading with confidence, and acting with greater purpose.
the PROFILES
The 9 Types
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Description: Executes plans efficiently but may overlook emotional nuances.
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Drives change through passion but may lack analytical planning.
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Designs and implements systems but may seem detached.
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Deep thinker with empathy but may struggle with execution.
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Inspires others through feelings but may lack strategic planning.
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Understands others deeply but may hesitate to act.
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Gets things done efficiently but may neglect team morale.
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Offers wisdom and understanding but may avoid taking action.
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Motivates others through deeds and feelings but may lack strategy.
Ready to EVOLVE?
Discover Your Own Unique Identity Blueprint
W A L L · O F · W I N S
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W A L L · O F · W I N S ·
The Core Philosophy:
Expand Your Primary: First, continue building and refining your primary strength—whether that’s leading with action, deep thinking, or emotional intelligence. This is your foundation.
Reconnect With Your Disconnected Trait: The next crucial step is to start aligning strategies that help you reconnect with your disconnected trait—the part of yourself that you’ve neglected but holds immense potential. This might involve stepping back and taking time to plan if you’re action-oriented, developing intuition if you’re thought-centric, or acting more decisively if you're emotion-driven.
By bringing these traits into alignment, you’ll not only be able to lead more effectively, but you’ll also find that you approach challenges with a new level of creativity, strategic clarity, and emotional resilience—enabling you to make decisions from a place of alignment and operate at your best.
Achieve Alignment: The ultimate goal is to have all three aspects—action, thought, and emotion—working in harmony, helping you make decisions from a place of alignment and clarity. When you connect with and develop the part of yourself that’s been disconnected, you unlock a new level of effectiveness, creating a more balanced, insightful, and powerful version of yourself.
Ready to Elevate to the Next Level?
MEET
Briony McKenzie
Committed To Transformation
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Briony is the Founder of Untapped. After leaving life as a corporate lawyer she has built a 7-figure education company and a powerful team to support her mission. As a life and business coach she has helped thousands of change-makers, leaders and creators just like you harness their gifts & create a massive impact. As a hypnotherapist & fully qualified NLP Master Coach, she brings a balance of energetics, mindset, and practical actions. Briony will activate, inspire and challenge you to ignite the powerful entrepreneur within.
"The question is not what you want to achieve but who you get to become in the process."
- BRIONY MCKENZIE
MEET
Dalaney Davis
energetic educator
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Dalaney Davis is a pioneering force in personal evolution, co-founder of Untapped, and the innovator behind the Flow Method. With a rich background in various modalities, Dalaney's journey has always been guided by a deep belief in the transformative power of human connections. His approach weaves together profound psychological insights and the art of dynamic personalization, influenced by his lifelong passion for learning and making interdisciplinary connections.
As a certified coach from the Tony Robbins Institute, Dalaney brings a unique, captivating teaching style that transcends traditional methodologies. He is dedicated to facilitating profound personal growth and change, helping individuals embrace their full potential and navigate their transformation with simplicity, clarity, and ease. His work is a testament to his commitment to continuous learning and his ability to empower others to lead lives of impact and authentic self-expression.
”Evolve Everyday."
- DALANEY DAVIS
Frequently Asked Questions
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The Identity Blueprint Assessment is a powerful tool designed to uncover your unique combination of identity traits—action, thought, and emotion. It helps you understand your primary driver, secondary support, and the disconnected trait that holds the key to unlocking your full potential and alignment.
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You’ll answer a series of questions that evaluate how you typically approach decisions, challenges, and leadership. Based on your responses, you’ll receive a personalized report that highlights your dominant traits, where you’re naturally strong, and the areas where you’re least connected.
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The assessment typically takes 10-15 minutes to complete. It’s designed to be quick, intuitive, and easy to follow, providing deep insights into your identity without being time-consuming.
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After completing the assessment, you’ll receive a personalized report with:
Your primary trait: The core part of your identity that drives most of your actions.
Your secondary trait: The supporting strength that enhances your primary trait.
Your disconnected trait: The underdeveloped part that, when connected, can unlock your full zone of genius.
Actionable insights and strategies for aligning all three traits.
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Your disconnected trait represents the area of your identity that’s been underdeveloped or neglected. Reconnecting with it is crucial for achieving balance, clarity, and effectiveness in your decisions, leadership, and overall success. It’s often the missing piece that, once addressed, allows you to operate at your highest potential.
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The assessment provides clarity on your unique zone of genius, showing you how to leverage your strengths and address blind spots. By aligning your identity traits, you’ll make better decisions, lead more effectively, and approach challenges with a greater sense of ease and purpose—helping you scale your business and leadership impact.
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Yes! The core purpose of the Identity Blueprint Method is to help you recognize your disconnected trait.
You’ll receive actionable steps and strategies to start integrating this trait, allowing you to step into full alignment and unlock your potential.
With courses available to Mastery Your Unique Triad also. -
This assessment is ideal for seasoned entrepreneurs, leaders, and high-performers who feel misaligned or stuck and are looking to gain deeper clarity on their strengths and blind spots. It’s especially useful if you’ve already built, failed and succeed in some areas of your life and business, so that you have some real data, to input into the assessment, not hypotheticals.
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Unlike traditional personality assessments, the Identity Blueprint focuses specifically on how you balance three key identity traits—action, thought, and emotion. It provides you with a practical framework to not only understand your strengths but also to reconnect with your underdeveloped areas for complete alignment, making it a highly actionable tool for personal and professional growth.
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While your core identity traits remain consistent, as you work on reconnecting with your disconnected trait and developing new strategies, you may find that your secondary and disconnected traits evolve. The goal is to reach alignment, where all three traits are working together to support your success.
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Your personalized report will provide you with strategies and next steps to start integrating your disconnected trait. You can use these insights to adjust how you approach decision-making, leadership, and personal growth. We also offer training modules and mentorship programs to help you continue your development.